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Understanding How to set Offers in ReferRush

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Overview

ReferRush enables brands to turn every customer into a marketer using a referral engine built natively for WhatsApp and D2C growth. This document is designed to help your team configure and implement referral campaigns end-to-end, including:

  • How referral offers work for new and existing customers
  • Reward types & safety logic
  • WhatsApp template guidelines and examples
  • Creative best practices for higher CTRs

How Referral Offers Work

Let’s break down a standard referral flow using an example:

Customer A (Rohan) places an order from your Shopify store. He gets a referral code & [link] . He shares this code with his friend Customer B (Vikram). Vikram places an order using Rohan’s referral link.

Offer to Referred Friend (Vikram)

  • A discount code
  • Customizable rules :
    • Discount type : Percentage or Fixed
    • Discount Value : eg. 15% or ₹200 off
    • Minimum cart value: e.g. valid only above ₹999

Reward to Referrer (Rohan)

  • UPI payout (cash) or a Shopify gift card
  • Customizable amount based on your campaign
  • Delivered after a “safety period” to avoid fraud